VTI Refreshes Company Look with Complete Rebranding

VTI’s products approach spinal implants in an unexpected way, using modular assembly technology to achieve a large footprint implant with a small access channel. To convey the modularity of their products, the VTI logo illustrates a series of modular pieces, with the final piece sliding into place much as the modules do within the disc space.

Accompanying the logo is a new tagline for the company: Forward Thinking for the Back.™ Semantically, this tagline expresses a new way of thinking when approaching minimally-invasive back surgery, and invites surgeons to find out more. On a deeper level, VTI wanted to convey the sense of ease, innovation, and confidence that permeates the company and its products.

Fonts and colors were redesigned to be contemporary and fresh, and a new app brings the VTI products and videos to your fingertips.

A revised website (at vti (dash) spine (dot) com) exudes confidence through a clean design. Innovation takes center stage on the website, just as it does within the company. Improved website navigation is now easier, and users can browse the full line of VTI spinal products with supporting materials and case studies. These touch-points have all been designed to illustrate what sets VTI’s products apart, while making available any information the user might need as they consider what is best for their patients.

Brian Thron, Director of Marketing at VTI, remarks: “We couldn’t be happier to show off the new branding for VTI. We’ve worked hard to conceive designs that mirror the exciting innovations happening here. These elements are a breath of fresh air that tell the VTI story better to our visitors, and we are looking forward to ushering in a new stage of life to the company.”

This rebranding comes shortly after adding two new products to their line of offeringsㄧInterGraft™, a series of osteobiologics with regenerative properties, and InterLink™, a series of pedicle screws and rods instrumental in successful spinal surgeries.


Vertebral Technologies, Inc. (VTI) is a privately held company based in Minnetonka, MN, USA. VTI is dedicated to the design, development, manufacturing and marketing of medical devices to address painful conditions of the spine through less-invasive surgical approaches. Founded in 2005, VTI’s products utilize its unique modular-assembly technology to deliver solutions optimized for both surgeons and their patients. VTI has sold over 7,000 InterFuse modular interbody fusion devices worldwide to-date.

For more information visit, http://www.vti-spine.com or contact Brian Thron at marketing(at)vti-spine(dot)com or + 1.877-912-5401

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